ProCoach vs TrueCoach
TrueCoach takes 5% of every client payment. ProCoach takes 0%
TrueCoach is a solid, workout-first coaching tool priced per active client. But it charges a listed 5% platform fee on every payment you collect through it, handles nutrition through documents and a MyFitnessPal integration, and has no free tier. ProCoach builds payments, nutrition and AI in, and takes no cut of your revenue.
The catch
What TrueCoach costs you
- A listed 5% platform fee on every client payment you collect, on top of card processing
- $165/mo listed at 50 clients. Reviewers call it expensive at scale, and above 50 it's custom pricing
- No automated check-in system: roundups note that if a client goes quiet, you have to notice and reach out yourself
- Nutrition lives in documents and a MyFitnessPal integration rather than the platform itself
Why coaches switch
Keep your 5%
A coach collecting $5,000/mo through TrueCoach hands over about $250/mo in platform fees alone. ProCoach takes no platform fee. Only Stripe's standard processing applies.
Nutrition without the workaround
Meal plans, macro targets and AI meal photo analysis are part of ProCoach. No PDF meal plans, no third-party app juggling.
Grow without a price cliff
TrueCoach climbs from $30 to $165/mo as your roster grows to 50. ProCoach Growth is $58/mo billed annually, unlimited.
Common questions
Is ProCoach a good TrueCoach alternative?
Yes, especially if you collect payments through your platform. ProCoach charges no platform fee on payments, where TrueCoach lists 5% per transaction.
Does ProCoach have built-in nutrition like TrueCoach?
ProCoach goes further: meal plans and macros are built in, and clients can analyse a meal photo with AI to estimate calories and macros. TrueCoach handles nutrition via documents and a MyFitnessPal integration.
Is there a free plan?
Yes. ProCoach has a free tier for up to 3 clients with no trial clock. TrueCoach offers a 14-day trial.
How much does TrueCoach cost in 2026?
TrueCoach lists Starter at about $30/mo for 5 clients, Standard about $70/mo for 20, and Pro about $165/mo for 50, plus a listed 5% fee on client payments. ProCoach Growth is $58/mo billed annually with unlimited clients and no platform fee.
Switch to ProCoach in 3 steps
01
Invite your clients
Send one invite link. Clients install the app and they're in.
02
Rebuild plans once
Recreate your programs with AI help. Reuse them forever.
03
Connect Stripe
Get paid the same day. No platform fee.
Coach more. Manage less.
Free for up to 3 clients. Paid plans from $29/mo billed annually, everything included.
More comparisons
Competitor pricing and features are taken from public pricing pages and published roundups as of July 2026 and may have changed since. TrueCoach is a trademark of its owner; ProCoach is not affiliated with or endorsed by TrueCoach. See something out of date? Tell us at hi@procoachapp.ai.