ProCoach vs TrueCoach
TrueCoach charges per client with no free tier. ProCoach is free to start and flat after
TrueCoach is a solid, workout-first coaching tool priced per active client. It handles nutrition through documents and a MyFitnessPal integration, and has no free tier. ProCoach builds payments, nutrition and AI in, with a free plan and flat pricing as you grow.
Last checked September 2026
Compared on
The catch
What TrueCoach costs you
- $164.98/mo listed at 50 clients, $136.99 billed annually. Reviewers call it expensive at scale, and above 50 it's custom pricing
- No automated check-in system: roundups note that if a client goes quiet, you have to notice and reach out yourself
- Nutrition lives in documents and a MyFitnessPal integration rather than the platform itself
Why coaches switch
Check-ins that follow up for you
ProCoach reminds clients when a check-in is due and flags the ones who go quiet, so you don't have to notice it yourself.
Nutrition without the workaround
Meal plans, macro targets and AI meal photo analysis are part of ProCoach. No PDF meal plans, no third-party app juggling.
Grow without a price cliff
TrueCoach climbs from $29.98 to $164.98/mo as your roster grows to 50, or $26.34 to $136.99 billed annually. ProCoach Growth is $58/mo billed annually, unlimited.
Switch to ProCoach in 3 steps
Common questions
01Is ProCoach a good TrueCoach alternative?
Yes. ProCoach builds nutrition, payments, bookings and AI into flat plans with a free tier, where TrueCoach is priced per client and handles nutrition through documents.
02Does ProCoach have built-in nutrition like TrueCoach?
ProCoach goes further: meal plans and macros are built in, and clients can analyse a meal photo with AI to estimate calories and macros. TrueCoach handles nutrition via documents and a MyFitnessPal integration.
03Is there a free plan?
Yes. ProCoach has a free tier with no trial clock. TrueCoach offers a 14-day trial.
04How much does TrueCoach cost in 2026?
TrueCoach lists Starter at $29.98/mo for 5 clients, Standard at $69.98/mo for 20 and Pro at $164.98/mo for 50 month-to-month ($26.34, $57.99 and $136.99 billed annually). ProCoach Growth is $58/mo billed annually with unlimited clients.
Get started
Free to start
No card required, upgrade only when you need more clients, programs or team features
Available on mobile
Competitor pricing and features are taken from public pricing pages and published roundups as of September 2026 and may have changed since. TrueCoach is a trademark of its owner; ProCoach is not affiliated with or endorsed by TrueCoach. See something out of date? Tell us at hi@procoachapp.ai.