Free tool
Coaching price calculator
Work backwards from the income you want to the price you should charge. Most coaches undercharge because they price from fear, not from math.
How it works
The math is simple: the income you want, plus the share that goes to costs and taxes, divided by the number of clients you can serve well. That is your minimum monthly price per client.
If the required price feels high, the answer is usually not to lower the goal. It is to raise capacity: automate check-ins, reuse programs and cut admin time so the same hours serve more clients well.
Common questions
How much should a personal trainer charge per month?
It depends on your market and offer, but the floor is set by math: income goal plus costs, divided by client capacity. Premium 1-on-1 online coaching commonly lands between $150 and $400 per month.
What percentage of coaching revenue goes to costs?
Software, payment processing, insurance and taxes commonly take 20 to 35 percent of revenue. The calculator lets you set this so the income number you see is what you actually keep.
How many clients can one coach handle?
Typically 15 to 30 online clients at high quality without automation. With automated check-ins and reusable programs, good coaches run 40 or more. That capacity number is the biggest lever on your price.
How do I raise my capacity without losing quality?
Automate the repeatable parts: check-ins, plan delivery and payment collection. That is exactly what ProCoach does, with a free plan for up to 3 clients to try it.
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Stop calculating by hand. ProCoach does this for every client.
Plans, macros, check-ins, bookings and payments in one app. Free for up to 3 clients.