Nutrition coaching software

Nutrition coaching software with AI built in

ProCoach is nutrition coaching software with meal plans and macro targets built in — clients snap a meal photo and AI estimates the calories and macros.

Build meal plans and macro targets, let clients analyse meals with a photo, and run check-ins, messaging and payments from the same place.

Updated August 2026

The ProCoach food library with macros per meal.

AI

meal photo analysis built in

0%

platform fee on payments

$0

to start, up to 3 clients

Everything in one place

Meal plans in minutes

Build and reuse meal plans with a full food library. AI helps you draft faster.

AI meal photo analysis

Clients snap a photo of their plate and AI estimates calories and macros on the spot.

Macro tracking

Set targets per client and watch adherence through daily logs, without a second app.

Check-ins and habits

Automated check-ins collect weigh-ins, photos and updates on your schedule.

Training too, if you want it

Full training programming is in the same app, so hybrid coaches need only one platform.

Payments included

Request and track client payments through Stripe with no platform fee.

Simple pricing

Free

$0

up to 3 clients

Starter

$29/mo

15 clients · billed annually

Growth

$58/mo

unlimited · billed annually

Every plan includes the client app, training and nutrition tools and messaging. No platform fee on payments.

Common questions

Does ProCoach replace MyFitnessPal for my clients?

Clients track meals and macros inside ProCoach itself, next to their plan, check-ins and chat, so there is no second app to manage.

How does the AI meal analysis work?

A client photographs their meal and AI estimates its calories and macros. You see the logs and adjust their targets from your dashboard.

Can I coach nutrition and training together?

Yes. Training and nutrition live in the same plans, the same client app and the same dashboard.

What does it cost?

Free for up to 3 clients. Paid plans start at $29/mo billed annually ($39 monthly).

Coach more. Manage less.

Free for up to 3 clients. Paid plans from $29/mo billed annually, everything included.