Head to head
Everfit vs TrueCoach
Everfit is the stronger all-round pick for most online coaches thanks to automation, a free tier for five clients and built-in meal planning as a paid module, while TrueCoach suits coaches who want a simpler, workout-first tool and do not mind its listed 5% platform fee on client payments. The fee is the decisive number: at meaningful revenue it outweighs any subscription difference.
Two well-liked coaching platforms with very different philosophies, one modular and automated, one deliberately simple, and one fee that decides it for most coaches.
Prices checked July 2026
What Everfit costs
Pro from $19/mo listed
$290/mo listed, scaling by client count
Free up to 5 clients
Sold separately
- Meal plans$33–39/mo listed
- Autoflow automation$24–29/mo listed
- Payments$8–9/mo listed
What TrueCoach costs
Priced per active client, listed
No free plan listed
Sold separately
- Platform fee on payments5% listed
Where each one wins
Payment fees
Winner: EverfitEverfit
Payments add-on, $8–9/mo listed, no platform percentage
TrueCoach
5% listed platform fee on payments collected
This is the whole comparison for anyone collecting real money: a percentage of revenue grows without limit, where a flat module does not.
Free tier
Winner: EverfitEverfit
Free up to 5 clients
TrueCoach
No free tier listed
Everfit lets you start without a card; TrueCoach does not.
Nutrition
Winner: EverfitEverfit
Meal plans add-on, $33–39/mo listed
TrueCoach
Documents and a MyFitnessPal integration
Everfit has an actual meal-planning product behind its paywall, where TrueCoach leans on attachments and a third-party app.
Automation
Winner: EverfitEverfit
Autoflow automation add-on, $24–29/mo listed
TrueCoach
Lighter automation, by design
Everfit wins on capability; TrueCoach would argue it wins on not making you configure anything.
Simplicity
Winner: TrueCoachEverfit
More surface area, more configuration
TrueCoach
Workout-first, quick to learn, little to set up
TrueCoach is genuinely the easier product to live in day to day, and coaches who value that over features are right to prefer it.
Workout delivery
TieEverfit
Strong programming and client app
TrueCoach
Strong programming and client app
Both do the core job well; neither has a meaningful edge on building and delivering training.
The verdict
Pick Everfit if you want the fuller toolkit
You want automation handling check-ins, real meal planning in the same place as your programming, and a free tier to grow into. You are willing to pay per module to get it, and you would rather not hand over a percentage of every client payment. For most coaches building an online business, this is the more complete answer.
Pick TrueCoach if you want the simplest good tool
You coach training, you send programs, your clients do them, and you do not want a platform with a settings tab you have never opened. TrueCoach is deliberately narrow and does its job cleanly. Just do the arithmetic on the listed 5% payment fee first: if you collect meaningfully through the platform, that line will be the largest one on your bill.
A third option, and it is ours
ProCoach
If the 5% fee is what pushed you to compare these two, it is worth knowing the fee does not have to exist. ProCoach takes no platform cut of client payments. You pay Stripe's standard processing rates and nothing to us, and nutrition, automation and bookings are included rather than sold per module. This is our site and our product, so judge it on the same numbers you are judging these two on.
Common questions
01Does TrueCoach really charge 5% on payments?
TrueCoach lists a 5% platform fee on payments collected through the platform, on top of standard payment processing. Everfit sells payments as an $8–9/mo listed add-on with no percentage.
02Is Everfit or TrueCoach better for nutrition coaching?
Everfit, if you pay for it. Its meal plans module is listed at $33–39/mo and is a real meal-planning product, where TrueCoach handles nutrition through documents and a MyFitnessPal integration.
03Which is easier to learn, Everfit or TrueCoach?
TrueCoach. It is deliberately workout-first with far less to configure, and coaches who want a simple tool consistently prefer it. Everfit trades that simplicity for automation and modules.
04Do either offer a free plan?
Everfit lists a free tier up to 5 clients. TrueCoach lists no free plan.
More head-to-heads
Get started
Start with three clients, free
No card required, upgrade only when you need more clients, plans or team features
Available on mobile
Pricing and features for Everfit and TrueCoach are taken from their public pricing pages as of July 2026 and may have changed since. Verdicts are our editorial opinion, formed from published pricing and recurring themes in third-party reviews. Everfit and TrueCoach are trademarks of their respective owners; ProCoach is not affiliated with or endorsed by either. Sources: Everfit pricing, TrueCoach pricing. See something out of date? Tell us at hi@procoachapp.ai.