# Nutrition coaching software with AI built in
ProCoach is nutrition coaching software with meal plans and macro targets built in. Clients snap a meal photo and AI estimates the calories and macros.
Build meal plans and macro targets, let clients analyse meals with a photo, and run check-ins, messaging and payments from the same place.

_Updated August 2026_
## What you get
- **Meal plans in minutes** — Build and reuse meal plans with a full food library. AI helps you draft faster.
- **AI meal photo analysis** — Clients snap a photo of their plate and AI estimates calories and macros on the spot.
- **Macro tracking** — Set targets per client and watch adherence through daily logs, without a second app.
- **Check-ins and habits** — Automated check-ins collect weigh-ins, photos and updates on your schedule.
- **Training too, if you want it** — Full training programming is in the same app, so hybrid coaches need only one platform.
- **Payments included** — Request and track client payments through Stripe.
## Pricing
- AI meal photo analysis built in
- Unlimited clients on the Growth plan
- $0 to start
## Questions
### Does ProCoach replace MyFitnessPal for my clients?
Clients track meals and macros inside ProCoach itself, next to their plan, check-ins and chat, so there is no second app to manage.
### How does the AI meal analysis work?
A client photographs their meal and AI estimates its calories and macros. You see the logs and adjust their targets from your dashboard.
### Can I coach nutrition and training together?
Yes. Training and nutrition live in the same plans, the same client app and the same dashboard.
### What does it cost?
Free to start. Paid plans start at $29/mo billed annually ($39 monthly).
---
Canonical page: https://procoachapp.ai/nutrition-coaching-software
Full site summary for agents: https://procoachapp.ai/llms.txt